The Advertising Monster Strikes Again
Yet another round of staff cuts at a newspaper due to drops in revenue. The OC Register could cut as much as 40 positions. There has been a drop in advertising at the paper, which is usually directly correlated to advertisers not feeling that a given publication is reaching their target readership. We all know that newspapers have been steadily declining in circ, with youngsters getting their news from everything but. Can the old guard recover, in the world of minute-by-minute news? Or the better question: Can they recover without writing advertising-influenced copy? We have yet to find out.
--WJ
http://www.latimes.com/business/la-fi-ocregister30sep30,1,1487928.story?coll=la-headlines-business
posted by Medill Media Watch @ 5:41 PM
1 comments
1 Comments:
Got to be honest here. For anyone who solely wants to be a newspaper writer, you might want to think again.
We're in an age where journalists have to do it all...including writing for a newspaper...and for a podcast...and for a TV spot.
Multi-media. Multi-dimensional. That's the future.
No doubt.
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